Nowadays, you need video in your marketing strategy to stay relevant. Many drag their feet due to costs and the uncertainty of how to produce high quality, effective video. The whole process can be overwhelming, but let me assure you, this is not the time to entrust your cousin Sal and his iPhone. Your livelihood and professional reputation are on the line; Erin Somers Consulting can deliver the high-quality videos you need and desire, without the stress.

Pre-Covid, our digital landscape was already changing as social media and video marketing were becoming more and more prevalent, but now the stakes are even higher. Here are some pre-Covid stats.

• 64% of customers are more likely to buy a product online after watching a video on it. (Forbes)
• 90% of customers report that product videos help them make purchasing decisions. (HubSpot)
• Embedded videos in landing pages can increase conversion rates by 80%. (HubSpot)
• Mobile video consumption grows by 100% every year. (YouTube)

Video marketing is powerful because it’s both visual and auditory. It’s easier for many users to remember video than text-based content, plus it’s available on-demand and can be seen on all devices. This expands your audience, while also making your site user-friendly and consumer-focused.

Erin offers a personalized, one of a kind “Welcome Video” that will introduce your business/practice with warmth and professionalism. Utilizing video is about engaging the viewer and a strong welcome video from Erin will make your website stand out.

Video testimonials are powerful for any website and can be used for other social media platforms as well. Erin Somers Consulting can help you whether you need customer or patient testimonials.

For those in medical, Erin Somers Consulting produces provider videos. These videos are a personal way for a potential patient to connect with a provider. Video highlights the provider’s medical expertise, as well as demeanor. This is important, as patients are consumers and they decide where their healthcare dollars go. A strong provider video will give potential patients the confidence to entrust their healthcare with you.

Keep in mind that video can improve your SEO by driving people to your homepage and keeping them on your site longer.

If you are looking to increase traffic, revenue, and brand awareness, video is the answer and Erin Somers Consulting can take care of all your video needs.